Expert In:

• Branding
• Customer experience
• Customer insight
• Marketing strategy

Expert In:

• Codes of ethics on buyer-supplier relationships
• Institutional theory
• Market reactions to negative environmental news
• Market reactions to negative social news

Expert In:

• Advertising and public policy
• Brand strategy
• Business ethics
• Market segmentation

Expert In:

• Advertising effectiveness and regulations
• Business analytics
• Business strategy and public policy
• Pricing

Expert In:

• Consumer choice
• Consumer decision making
• Human behavior
• Innovation diffusion

Expert In:

• Prices
• Pricing decisions
• Pricing management

Expert In:

• Branding
• Competitive stratgey
• Consumer information
• Pricing

Expert In:

• Dark tourism
• Emerging markets
• Marketing and management history
• Marketing metrics

Expert In:

• Geographic Information Science
• Housing
• Real estate
• Spatial and quantitative analysis

Expert In:

• Anthropomorphism
• Consumer psychology
• Emotions
• Ethical consumption

Expert In:

• Compulsive buying
• Impulse buying
• Marketing and promotion of healthy and sustainable food
• Nudging and choice architecture for plant-forward food

Expert In:

• House price dynamics
• Real estate financing
• Real estate investment trusts
• Zoning decisions on land prices